E-commerce & Marketing Specialist

Description

We are looking for a professional E-commerce specialist & MK to join one of our clients located in Barcelona.

We are looking for a Marketing & E-commerce expert with an analytical approach and strong e-commerce experience.

This position will play a key role in developing digital growth strategies, optimising online sales and strengthening the digital environment.

The ideal person will have advanced skills in data analytics, management of e-commerce platforms such as Shopify, and a clear understanding of the customer experience in digital channels.

Responsibilities

eCommerce strategy and conversion improvement (Shopify)

Execute and manage eCommerce strategy, aligning it with brand objectives to maximise digital revenues

Leading conversion rate optimisation initiatives to refine the purchase funnel on the website

Work together with design and development teams to continuously improve the user experience (UX).data analysis and CRM management (Klaviyo)

Manage and optimise the CRM structure, ensuring effective data integration and accurate segmentations

-Analyse customer behaviour patterns and detect key opportunities, applying this knowledge in marketing strategies.

-Plan and execute email marketing campaigns, newsletters and loyalty programmes, with a focus on segmentation and performance.

-Evaluate engagement metrics and results to enhance the effectiveness of content and campaigns. Paid Media and SEO

-Manage Paid Media campaigns on platforms such as Google Ads and Meta, adapting them to each stage of the conversion funnel.

-Collaborate with external agencies to launch paid campaigns, ensuring KPIs are met and ROAS is maximised.

Develop SEO strategies to optimise organic visibility

Requirements

High level of English

At least 3 years' experience in roles related to eCommerce, data analytics or digital growth, preferably in B2C sectors.

Proficiency in analytics tools, CRM and digital advertising platforms

Experience in conversion optimisation and UX/UI experience design

Experience with tools such as Shopify, Klaviyo and Google Analytics

Advanced knowledge in Paid Media and SEO

Conditions

Indefinite-term contracts

Immediate Incorporation

Flexitime and hybrid mode

Job details

Company: Manufacturing services

Location: Barcelona

Salary:

30000

Experience: At least 3 years' experience in roles related to eCommerce, data analytics or digital growth, preferably in B2C sectors.